100% Remote - Digital Ads Specialist

Freelancer, Full or part-time · Remote

Your mission

We are seeking an experienced Digital Ads Specialist to join our team. This role goes beyond technical ad management; we're looking for someone who can lead and optimize campaigns from start to finish, guide creative content development, and stay ahead of digital marketing trends.

Your expertise will be instrumental in driving our growth and ensuring the success of our advertising strategies.

Key Responsibilities:

Comprehensive Campaign Management: Design, execute, and optimize ad campaigns across platforms such as Facebook, Instagram, TikTok, and Google Ads. Your focus will be on maximizing reach, engagement, and ROI while minimizing Customer Acquisition Cost (CAC).
Creative Collaboration: Work closely with content creators and designers to ensure that creative assets are aligned with campaign goals and optimized for performance. Provide guidance on what works best in digital marketing to enhance creative outputs.
Data-Driven Optimization: Analyze campaign performance data to identify trends, optimize strategies, and ensure continuous improvement. Your insights will guide both current and future campaigns.
Trend Analysis: Stay up-to-date with the latest digital marketing trends and best practices. Use this knowledge to refine campaign strategies and maintain a competitive edge.
Advanced Tool Mastery: Utilize advanced tools and techniques for managing and optimizing ad campaigns. You’ll be responsible for leveraging these tools to extract maximum value from every campaign.

Your profile

Required Skills:

Expert Ad Platform Knowledge: Extensive experience in managing and optimizing ad campaigns on Facebook, Instagram, TikTok, and Google Ads.
Analytical Prowess: Ability to dive deep into campaign data, extract actionable insights, and make data-driven decisions that enhance ad effectiveness and efficiency.
Creative Guidance: Strong understanding of digital marketing trends, with the ability to direct creative content teams to produce ads that resonate with target audiences.
Trend Awareness: Keen awareness of what’s trending in digital marketing and how to apply these trends to your campaigns for better performance.
Attention to Detail: Exceptional attention to detail in managing ad campaigns, ensuring that every element aligns with the overall strategy and delivers top-notch results.

What We’re Looking For:

3+ years of experience in managing and optimizing ad campaigns.
A proven track record of driving growth through data-driven ad strategies.
Experience in collaborating with creative teams to develop high-performing ad content.
A portfolio that demonstrates your expertise in ad management and strategic campaign execution.
Languages : English & French.

Location: Remote - 100%
Contract Type: Freelance

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About us

As animal lovers, we all want the best for our furry companions. Just like for us humans, access to healthy and adapted food is essential to our pets’ well-being. That’s why we decided to create our dream pet food experience and launched Hector Kitchen in 2018! We provide high-quality food, tailored to your pets’ specific needs and delivered directly to your doorstep.

And that’s not all; at Hector Kitchen, our mission is to make your lives easier, by helping you to better understand your four-legged friends. Using the power of data, technology, and innovation, we follow your pets’ needs throughout their lives and share precious information with you to help you become better, more informed pet owners.

Behind Hector Kitchen stands our parent company, Holidog. Launched in 2012, Holidog is France's premier marketplace for dog-sitting services, connecting pet owners with trusted caregivers. With a strong presence in 10 European countries, we are committed to providing the best possible experience for both our customers and service providers.

Together, Hector Kitchen and Holidog form a symbiotic relationship, where our collective devotion to pets drives innovation, education, and the creation of extraordinary experiences. Join us on this exciting journey of love, care, and companionship.